La Flaca NYC

July 29, 2010
Frequency Parties
July 12, 2004
Bobby and Daniela of La Flaca asked me to assist with the branding and marketing of their new restaurant on the Lower East Side of New York City. A new mexcian establishment featuring a bar and restaurant.

The Brand mark was painted by Daniela's grandfather, so I digitised the asset and built the brand and marketing around this beautiful image.

A website, posters, advertising, social strategy and marketing plan were all conducted and La Flaca has become one of the highest rated LES restaurants and the most popular New Mexican establishment in NYC.