Using design from the amazing Benj Wojciechowski, I was tasked to code the template for eDM's for the company. Using best practice on HTML5, CSS etc. Tacking into account the various email clients that subscribers would receive emails on - this template will be used for both html adaptation and various email sending platforms usage, from salesforce, mail chimp, campaign monitor and more avoiding code that triggers spam filters and delivers a solid reusable template for the company moving forward.