Bacardi

Campaign Magazine
July 12, 1997
Mason Stewart Publishing
October 21, 1996
  • TaskCampaign concept and delivery
We were engaged to do on ground brand activations for Bacardi over the Sydney Gay and Lesbian Mardi Gras season.

Our activation enabled the brand to get in front of hundreds of thousands of consumers at the Parade, with milk crates being hired by people so they could “see the parade” with proceeds going to LGBTQI charities.

Street Teams, promotions, design, production, and fulfillment all tied together to make this an incredibly successful campaign for the Alcohol brand.